[Our Approach: understand . collaborate . focus . deliver excellence . enjoy . no fuss]
Marketing services: school clients
Parents want to know who you really are and students want to feel sure they will belong and can grow into who they want to be. Your marketing materials need to authentically reflect your culture and values and engage your community.
Services
I produce engaging images, come up with creative ideas and write high-quality copy. I know independent schools intimately and understand what is important to them. I work with trusted partners (design, web and print) to deliver a whole project. Alternatively I can work with any of your preferred suppliers. Basically, you choose the services you need to support your in-house capabilities.
Website
Your website is becoming increasingly important as the first point of reference for prospective parents and students and as a vehicle for regular communication with your community. It needs to strengthen your brand profile. And you need to get it right.
Photography
I place a high value on using quality images of your school in action. I believe the right images have the power to connect with and engage your target audience (see folio).
Creative ideasFor campaigns especially, I love weaving together creative ideas and authentic stories.
High-quality copy
I am a specialist in plain language writing - that is, writing to be understood and writing to engage.
Other applications
Prospectus materials, campaign materials, alumni publications, annual giving, annual reports, display banners, more...
Award
ADAPE* Award for Excellence 2008 for superior communication materials in marketing and fundraising *Association of Development and Alumni Professionals in Education (Australasia)
Folio and testimonials
I would love the opportunity to show you a folio of relevant work. I can also provide testimonials from clients in the independent school sector.
Experience